Krafty Klay
Caitlyn Tiodor
*Krafty Klay is a design brief created for a mockup company*
Project Timeline
2 weeks
Company Overview
Krafty Klay is a company that specializes in selling beautiful, handmade homeware products with an organic feel. Their range includes unique plates, bowls, mugs, cups, and other homewares that are crafted with utmost care and attention to detail.
Each piece is lovingly made by skilled artisans who take pride in their work, ensuring that each product is not just functional but also aesthetically pleasing. The use of natural materials and techniques such as pottery adds to the organic feel of their products, making them stand out from mass-produced alternatives.
With Krafty Klay, customers can bring a touch of warmth and authenticity to their homes, one beautiful, handmade piece at a time.
Project Deliverables
Primary Logo
Sub-mark Logo
Packaging
Website
My Role
Brand Designer | Package Designer | Web Designer
My Goal
My goal for this project was to capture a homely feel to the brand. I did this by opting for a soft pastel color pallete, clay-like lettering, and a sub-mark that resembles clay when on the potters wheel. I them formed my own mood board based off the mood board provided by the brief. This allowed me to visualize other aspects like outdoor signage for the shop, tote bags, and t-shirt merchandise.
Overall, I am pleased with the outcome of the brand design, and have recieved much engagement and feedback on social media.
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Posted Apr 11, 2023
A cozy and fun brand design brief for a homemade housewares company.
