Elevated Wake - Water Sport Landing Page Site

Elevated Wake Co. is a premium water sports charter company based in Meredith, New Hampshire, offering wakesurfing, wakeboarding, water skiing, and private boat charters on Lake Winnipesaukee. Their existing website lacked the visual energy and conversion-focused structure needed to attract both adventure-seekers and families browsing for a seasonal experience. The goal of this project was a full website revamp, modernizing the brand's online presence while keeping the warmth and approachability of their service

I worked as the UI/UX Designer on this project, handling everything from initial discovery to final high-fidelity design handoff. This included understanding the client's business goals, structuring the information architecture, creating wireframes, building the visual design in Figma, and iterating based on client feedback across multiple revision rounds.

Balancing energy with trust, The brand needed to feel exciting enough to attract thrill-seekers, but safe and family-friendly enough to convert parents booking for their kids. The final hero design solved this with bold action photography paired with visible social proof (Google & Yelp 5.0 ratings).

Service clarity, Elevated Wake Co. offers a wide range of services: private charters, public charters, memberships, and private lessons. Organizing these clearly in navigation without overwhelming new visitors was a key structural challenge.

Seasonal business context, The business is highly seasonal, so the design needed to create urgency and excitement while still feeling premium, not pushy.

Discovery & Research: Reviewed the existing website, identified pain points in the user journey, and gathered requirements directly from the client. Studied competitor water sports brands to benchmark visual and UX standards.

Information Architecture: Restructured the navigation and page hierarchy to guide visitors from awareness → interest → booking with minimal friction.

Wireframing: Created low-fidelity wireframes to align with the client on layout and content priority before moving into visual design.

Visual Design: Built high-fidelity screens in Figma using an energetic yet premium color palette (deep teal + orange), bold editorial typography, and custom illustrated icons to reflect the brand's playful lakeside personality.

Feedback & Iteration: Presented designs to the client, collected feedback, and refined the layout, copy placement, and component details across revision rounds until final approval.