Less Busy is a Chrome extension that acts as an AI-powered LinkedIn networking coach, built for people who want to grow professional relationships efficiently. It replaces the chaotic LinkedIn feed with a focused task list, taking only 5–10 minutes a day and uses three AI coaches (Comment, Repost, Connect) to guide every action. It's especially powerful for tapping into the hidden job market, since 85% of jobs come through referrals rather than public postings.

As a product designer, I was responsible for bridging business strategy and user experience throughout the project:

Translated high-level business ideas into well-defined design functions and features.

Collaborated closely with the founder to ensure every design decision aligned with the product's business goals.

Participated in daily check-ins to provide progress updates and maintain alignment across the team.

Owned the end-to-end design process, covering the Chrome extension UI, visual identity assets, and the marketing landing page.

No formal documentation existed at the start of the project — requirements were gathered entirely through meeting discussions.

Translating verbal, unstructured insights into actionable design specifications.

Maintaining design consistency in a fast-paced environment with frequent concept revisions.

Adapting to scope changes mid-design phase while keeping momentum and quality intact.

Gathered requirements through daily stakeholder meetings and discussion sessions.

Synthesized meeting notes into a structured PRD and aligned with the founder before proceeding.

Initiated the design phase based on the approved PRD.

Collected feedback from the internal team and iterated until the design reached sign-off.

Conducted occasional user interviews to validate design decisions and surface further refinements.

Chrome Extension Design — Designed the full UI/UX of the Chrome extension, from user flows to final screens.

Visual Assets — Created a brand mascot, achievement badges, and polished UI mockups to support the product's visual identity.

Landing Page — Designed a marketing landing page to communicate the product's value proposition to prospective users.

Product Requirements Document (PRD) — Synthesized insights from multiple stakeholder discussions into a structured PRD, serving as the single source of truth for the design and development process.