Ciemsa: Building a Strong Brand in the Metal Structures Market
Víctor Raúl Ordóñez
Ciemsa
Ciemsa is a company with expertise in three core areas: metal structures, construction, and industrial cranes. Facing challenges with their portfolio and brand structure, they turned to us for a solution.
We developed a strategic brand plan that laid the foundation for a refreshed visual identity and the design of a bilingual website in English and Spanish.
Since launching the new brand, Ciemsa has seen impressive results, including stronger team alignment and a clearer, more cohesive message that effectively communicates their services.
Work
Brand Strategy
Brand redesign
Website bilingual English and Spanish
Ciemsa logo
Website
Truck
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Posted Oct 4, 2024
We made a strategic brand plan, and from there we derived the identity redesign and the structure and construction of their website in English and Spanish.
