Ciemsa: Building a Strong Brand in the Metal Structures Market

Ciemsa is a company with expertise in three core areas: metal structures, construction, and industrial cranes. Facing challenges with their portfolio and brand structure, they turned to us for a solution.

We developed a strategic brand plan that laid the foundation for a refreshed visual identity and the design of a bilingual website in English and Spanish.

Since launching the new brand, Ciemsa has seen impressive results, including stronger team alignment and a clearer, more cohesive message that effectively communicates their services.

Brand Strategy

Brand redesign

Website bilingual English and Spanish