A comprehensive branding initiative for Coppasa, a sugar refining enterprise, encompassed the development of a solid brand strategy, a contemporary and coherent redesign of its visual identity, and the creation of a functional and appealing website.

Due to this work, Coppasa experienced exponential growth in its exports to the United States, reaching its highest point with the shipment of 6,000 tons of sugar to Kentucky, every month, consolidating itself as a key competitor in the international market.

Brand Strategy

Brand redesign

Sub-brand naming and design

Packaging

3 websites

We had the challenge of exporting sugar from here in Monterrey to Kentucky and Texas. ADmira helped us from the conceptualization of the business process, to the development of the brand, and the launching of the Internet. Javier Paredes CEO.