Launching a new platform with a limited marketing budget while reaching the right target audience and competing in the healthy food market.
What we did
1. Brand Strategy: We developed a cohesive brand strategy for Sandra’s, considering its values, mission, and unique selling proposition.
2. Platform Design and Development: We created a responsive website, using UX/UI design techniques to ensure a user-friendly experience.
3. Content Marketing: We produced valuable content such as articles on healthy eating, nutrition guides, and culinary recipes, building trust and authority for Sandra’s brand.
4. Advertising Campaigns: We utilized various advertising channels, including social media ads (Facebook, Instagram) and Google Ads.
5. Analysis and Optimization: We regularly monitored our marketing efforts, analyzing key performance indicators (KPIs) and making optimizations.
Success
With my team we developed Sandras.fit and made 100k PLN in sales on the FIRST day with PREORDERS only!