Overview Nuella Cosmetics needed a clean, warm, and trustworthy digital presence that clearly communicated their positioning as an organic skincare brand. I was responsible for designing the landing page experience from the ground up, aligning brand storytelling, product education, and conversion-focused design to appeal to conscious skincare consumers.

My Approach I started by defining a clear user journey that guides visitors from brand discovery to product confidence and purchase. The structure was built around key sections such as Hero, About Nuella, Bestsellers, Ingredients and Science, How It Works, Testimonials, and FAQs. The UI direction leaned into soft, nature-inspired visuals, gentle color palettes, and breathable spacing. Typography and layout choices were intentionally minimal to let the products, ingredients, and messaging take center stage while reinforcing a calm, organic brand identity.

Designed a high-converting landing page structure tailored to an organic skincare brand.

Created a cohesive visual system rooted in natural tones and clean typography.

Developed reusable section layouts for scalability across future product launches.

Simplified product education through clear benefit-driven content blocks.

Optimised the experience for mobile-first browsing and fast page comprehension.

Outcome The final landing page presents Nuella as a credible, thoughtful, and modern organic skincare brand. The design balances warmth and trust, making it easy for users to understand the brand, explore products, and feel confident in their purchase decisions.