Poddin needed a vibrant, conversion-driven digital home to introduce its "social commerce" ecosystem. The platform aims to make selling online less challenging and shopping online less risky. I was responsible for designing a landing page that effectively communicates this dual-sided marketplace, providing a seamless onboarding experience for both business owners looking for visibility and buyers seeking a secure, social way to shop.

My primary focus was on structural clarity by distinguishing the value propositions for two distinct user groups (Sellers and Buyers) on a single page.

The UI direction utilised a modern, "App-first" aesthetic, featuring mobile mockups to reinforce that the product is a mobile-native experience.

Dual-Persona Navigation: Designed a structured flow that clearly separates "For Businesses" and "For Buyers" benefits, ensuring every visitor finds relevant information quickly.

Trust-Building Elements: Integrated a "Bazaar" showcase and testimonial sections to highlight the platform's credibility and its existing community of 100+ global companies.

Interactive FAQ & Support: Developed an organised FAQ section to address common friction points regarding security, payments, and device compatibility.

Conversion Optimisation: Implemented prominent "Download Now" and "Get Started" calls-to-action (CTAs) linked directly to the Play Store to drive immediate app installs.

The final landing page presents Poddin as a revolutionary tool for the modern social seller. By balancing functional business tools (analytics, invoices) with social features (chat, moments), the design effectively positions Poddin as more than just a marketplace but as a social hub that makes digital commerce safer and more personal.