Brightfield Group is a private equity-backed company in the US, offering a MarTech SaaS platform that provides enterprise customers with insights into consumer behaviors based on proprietary data from large-scale surveys and social media scraping. They also offer consulting services to global consumer brands, helping them make sense of their data, develop new products, and take them to market successfully. With high single-digit millions in annual recurring revenue and global brands among their long-term customers, Brightfield Group sought to enhance their growth strategy.

The CEO approached me seeking a sparring partner for several high-impact topics. He needed help building a better growth strategy for the B2B SaaS platform, as his background was in consulting and he was less familiar with scaling product-based businesses. Additionally, he wanted guidance on team and performance management, preparation for board meetings, and KPI benchmarking to assess company performance.

We conducted weekly calls, my signature sparring sessions, designed to help executives and founders reflect on progress, challenges, and questions. During these sessions, I guided the CEO through a structured reflection process, provided input when asked, and prepared deep dives into topics like board strategy.

The sparring sessions helped the CEO reflect and prioritize his action items, leaving the calls with greater clarity on next steps and increased satisfaction with the company's direction. As a result of our collaboration, Brightfield Group made significant progress in growing their B2B SaaS platform, which is crucial since products scale better than consulting services.