Taking LeadsMarket to Europe: Market Entry Strategy and Executio

LeadsMarket is a global affiliate marketing network based in San Francisco. The company collaborates with publishers worldwide to generate leads for over 140 advertisers in the US and the UK. Their advertisers range from bulge bracket banks like Goldman Sachs and Citibank to small and mid-sized banks, offering loans to prime, near-prime, and sub-prime debtors. LeadsMarket also developed a technology platform featuring a smart auction system that matches lenders and debtors, prioritizing lenders with competitive interest rates to maximize conversion rates and reduce interest rates for consumers.

LeadsMarket had a small presence in select regions and approached me and Zendog Labs to help expand their market reach. The objective was to identify and prioritize new channels for acquiring skilled professionals in relevant areas and to explore opportunities in the affiliate marketing space within targeted regions.

To address LeadsMarket's needs, I executed the following steps:

Market Research: Conducted extensive research to identify hundreds of potential channels and platforms in the target regions that could connect LeadsMarket with relevant professionals.

Channel Prioritization: Created a comprehensive list of potential channels and prioritized them based on their fit with LeadsMarket’s objectives and potential impact on growth.

Email Outreach: Conducted targeted email outreach to shortlisted opportunities to establish connections and explore collaboration possibilities.

Through this strategic approach, LeadsMarket was able to significantly expand their presence in the targeted regions. The prioritized list of channels and effective email outreach facilitated connections with relevant professionals and platforms, enhancing their ability to generate quality leads for their advertisers. This optimized growth strategy positioned LeadsMarket to continue scaling their operations and improving their matchmaking capabilities between lenders and debtors.