Fundraising for Susterra: Pitch Deck Review and VC Best Practice

Susterra is a GovTech company with an advanced analytics platform for public finance, designed to help stakeholders grow the underserved municipal bond market. Preparing to raise their Series Seed, they sought my help to refine their pitch deck and learn how to effectively raise funding and create a compelling investment case.

The Founder and CEO, Nabeel, asked for my help to improve their pitch deck and understand what venture capital investors want to see. We covered key topics like structuring a pitch deck, creating a strong elevator pitch, and sizing the market (TAM, SAM, SOM). Nabeel also needed guidance on narrowing down his broad platform thesis to a more focused strategy.

Consultation Calls: I had several calls with Nabeel to discuss their current positioning and how to narrow down their thesis to appeal more to investors (and customers).

Pitch Deck Review: I conducted an in-depth review of their pitch deck, providing multiple rounds of feedback. I also shared a 30-page pitch deck template, offering insights on how to build a compelling pitch.

Pitch Simulation: We conducted a pitch simulation where Nabeel pitched the business to me, and I provided detailed feedback.

Nabeel and his team successfully refined their broad positioning into a narrower, more appealing proposition for investors. The pitch deck and verbal pitch improved significantly, making their value proposition clearer and more compelling. With a well-crafted pitch and a solid strategy, Susterra is now well-prepared for fundraising success.