CRM Migration & Lifecycle Strategy

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical integration, data migration, testing protocols, and cross-functional coordination.

Project scope:

Managed migration planning and execution across multiple international markets.

Coordinated with IT, Data, Regional Marketing, and Brand teams.

Ensured campaign continuity during platform transition.

Implemented enhanced segmentation and automation capabilities in new system.

Directed ongoing D2C lifecycle strategy across email and SMS channels.

Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.