CRM Migration & Lifecycle Strategy by Ana TeodoraCRM Migration & Lifecycle Strategy by Ana Teodora

CRM Migration & Lifecycle Strategy

Ana Teodora

Email Migration

Marketing Strategist

Project Manager

Braze

Campaign Manager 360

Microsoft Excel

Beauty

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Posted Jan 19, 2026

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical...

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Timeline

Jan 3, 2020 - Feb 26, 2021

Clients

Estee Lauder

Resources

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Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

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Company

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CRM Migration & Lifecycle Strategy

Ana Teodora

Email Migration

Marketing Strategist

Project Manager

Braze

Campaign Manager 360

Microsoft Excel

Beauty

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical integration, data migration, testing protocols, and cross-functional coordination.

Project scope:

Managed migration planning and execution across multiple international markets.

Coordinated with IT, Data, Regional Marketing, and Brand teams.

Ensured campaign continuity during platform transition.

Implemented enhanced segmentation and automation capabilities in new system.

Directed ongoing D2C lifecycle strategy across email and SMS channels.

Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.

Like this project

Posted Jan 19, 2026

CRM Migration & Lifecycle Strategy - Luxury Beauty Led year-long CRM migration project for Estée Lauder's multi-brand beauty portfolio, overseeing technical...

Likes

Views

Timeline

Jan 3, 2020 - Feb 26, 2021

Clients

Estee Lauder

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Resources

Hire Freelancers

Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

Company

Mission Careers Terms & conditions Privacy policy Cookie policy

Contact

Contact support

For independents

Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

Resources

Hire Freelancers

Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

Contact

Contact support

Company

Mission Careers Terms & conditions Privacy policy Cookie policy

Project scope:

Managed migration planning and execution across multiple international markets.

Coordinated with IT, Data, Regional Marketing, and Brand teams.

Ensured campaign continuity during platform transition.

Implemented enhanced segmentation and automation capabilities in new system.

Directed ongoing D2C lifecycle strategy across email and SMS channels.

Impact: Seamless transition with zero downtime, enhanced personalization capabilities, improved customer engagement through better segmentation and automation workflows.