Global CRM Strategy - Subscription Fintech Led end-to-end li...
Ana Teodora
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Posted Jan 19, 2026
Global CRM Strategy - Subscription Fintech Led end-to-end lifecycle marketing strategy for Klarna's global subscription product across email, SMS, push, and...
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Timeline
Sep 1, 2022 - May 31, 2024
Clients
Klarna
Global CRM Strategy - Subscription Fintech
Led end-to-end lifecycle marketing strategy for Klarna's global subscription product across email, SMS, push, and in-app channels.
Key initiatives:
Designed and launched "Drops" - always-on weekly campaign featuring merchant offers, requiring weekly content and personalisation updates, collaborating closely with product and data teams.
Rebuilt complete customer onboarding journey from strategy to execution, reducing time-to-activation.
Implemented segmentation and personalization across 26+ markets in Braze.
Managed cross-functional collaboration with Product, Growth, and Regional teams.
Results: Improved partner brand engagement, achieved significant campaign ROI uplift through continuous testing and optimization.