Service Pillar: Professional Project Management & Execution Leadership (with Supporting SaaS Implementation)
Client: Enterprise B2B SaaS
Problem:
The research team relied on a passive research blog that offered no way for users to influence the product. Engagement was one-way, and there was no infrastructure to support direct collaboration between customers and the product team.
What I Delivered:
I led the end-to-end implementation of Alida, directing an 8-member cross-functional team (Product, Engineering, Research, Marketing) to move the organization from a static blog to a high-fidelity feedback ecosystem. I designed the "Direct-Access" architecture and onboarding strategy required to bridge the gap between users and technical stakeholders."
Results & ROI:
"Led the Zero-to-One implementation that turned a static blog into a high-fidelity feedback engine."
20% Increase in Active Participation: Successfully converted passive "readers" into active "contributors" through new direct-engagement workflows.
Unblocked Product Silos: Established direct feedback loops between users and Researchers and PMs, enabling real-time roadmap validation.
High Utilization from Day 1: Launched a navigation-first onboarding program that ensured immediate global adoption and prevented "shelfware" stagnation.
First-Time Implementation Success: Executed the organization's inaugural Alida rollout, hitting all technical migration milestones on schedule.
Cross-Functional Alignment: Orchestrated 4 distinct departments to ensure the new system met diverse business and technical requirements.