Service Pillar: Professional Project Management & Execution Leadership (with Supporting SaaS Implementation)

Client: Enterprise B2B SaaS

The research team relied on a passive research blog that offered no way for users to influence the product. Engagement was one-way, and there was no infrastructure to support direct collaboration between customers and the product team.

I led the end-to-end implementation of Alida, directing an 8-member cross-functional team (Product, Engineering, Research, Marketing) to move the organization from a static blog to a high-fidelity feedback ecosystem. I designed the "Direct-Access" architecture and onboarding strategy required to bridge the gap between users and technical stakeholders."

20% Increase in Active Participation: Successfully converted passive "readers" into active "contributors" through new direct-engagement workflows.

Unblocked Product Silos: Established direct feedback loops between users and Researchers and PMs, enabling real-time roadmap validation.

High Utilization from Day 1: Launched a navigation-first onboarding program that ensured immediate global adoption and prevented "shelfware" stagnation.

First-Time Implementation Success: Executed the organization's inaugural Alida rollout, hitting all technical migration milestones on schedule.

Cross-Functional Alignment: Orchestrated 4 distinct departments to ensure the new system met diverse business and technical requirements.