LUCA: Educational platform design
Patricia Zaragoza
LUCA
Educational platform for primary schools
GOAL
Transform the business model and fully redesign the platform for both teachers and students, with a strong focus on active, gamified learning.
PROCESS
Business model redesign (from B2C to B2B) and strategic product planning.
Leadership of UX, IT, content, and audiovisual production teams.
Development of tailored user flows and information architecture for each user role.
Wireframing, prototyping, and visual component design adapted to each experience.
Oversight of development, QA, and go-to-market strategy.
Integration of onboarding, support, and commercial growth strategies.
Platform design system
OUTCOME
Two complex platforms launched in record time, widely adopted by schools and users. The new design fosters an engaging, intuitive learning experience tailored for the educational environment.
Final UI design – Teacher platform
Final UI design – Student platform
A gamified student platform was created with interactive learning experiences designed to boost motivation and participation. The solution includes built-in games, visual rewards and adaptive challenges that promote exploration, skill development and a sense of achievement in young learners.
Final UI design – Gamified views (Student platform)
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Posted May 17, 2025
From concept to launch: created a gamified learning platform with engaging UX, student motivation strategies and B2B positioning.
