FINIVA: Financial App design
Patricia Zaragoza
FINIVA
Financial app for microloans and payroll loans.
GOAL
Design a fast, reliable, and user-friendly financial solution from scratch, by developing an app that offers personalized loans in a quick and secure way.
PROCESS
Definition of the business model and internal processes
Market analysis, competitive benchmarking, and fintech research
Brand identity concept and coordination
Development of user flows and information architecture
Wireframing and prototyping
Visual design (UI) of the application
Coordination of the tech team and development follow-up
Operational process flow and user navigation
High-fidelity wireframes
OUTCOME
A functional, market-ready app delivering a clear, human-centered, and distinctive experience within the financial sector.
Final UI design
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Posted May 17, 2025
Designed a user-friendly fintech app from scratch, offering quick, secure microloans and payroll advances with a seamless user experience.
