OPEN MARKET: E-commerce platform optimization
Patricia Zaragoza
OPEN MARKET
B2B Marketplace for the hospitality and restaurant supply industry
GOAL
Optimize the browsing, search, and conversion experience of the e-commerce platform by aligning the value proposition with each buyer persona.
PROCESS
Market research, internal resource analysis, and diagnosis of the existing platform.
Complete redesign of the site structure, including definition of new user flows and navigation architecture.
Wireframing and prototyping.
Visual design (UI) tailored to conversion goals.
Coordination of technical implementation, QA, and continuous improvement.
Support in marketing strategies, outreach, and customer acquisition.
Information architecture and main navigation
Web style guide
High-fidelity Wireframes
OUTCOME
A new user experience focused on conversion, with clear navigation and adaptability to multiple customer types.
Final UI design – Mobile version
Final UI design – Desktop version
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Posted May 17, 2025
Improved a B2B marketplace by improving user flows, navigation, and UI to increase conversion and meet diverse customer needs.
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