Collaboration
I reviewed the original website and noted any immediate structural updates that were necessary including slow image load times, unresponsive pages, page hierarchy, etc.
I then worked closely with the Marketing Manager to create a brand identity and strategy consistent with our other marketing materials.
Example from our Marketing Book outlining the color palette and shade range to use for illustrations and graphics on the website.
Prototyping
Using Figma, I prototyped multiple variations of the website and received feedback from our Sales, Marketing, and Development teams. Using that feedback, I refined my designs and narrowed the options down to a design that best encompassed our company goals.
Illustrations
I illustrated 50+ unique header graphics for various pages throughout the website. I aimed to communicate the context and purpose of each page with simple yet compelling images.
Automotive Services page
Accounting Modules page
About page
Customer Login page
National Vendor Database page
The Final Design
