I reviewed the original website and noted any immediate structural updates that were necessary including slow image load times, unresponsive pages, page hierarchy, etc.

I then worked closely with the Marketing Manager to create a brand identity and strategy consistent with our other marketing materials.

Using Figma, I prototyped multiple variations of the website and received feedback from our Sales, Marketing, and Development teams. Using that feedback, I refined my designs and narrowed the options down to a design that best encompassed our company goals.

I illustrated 50+ unique header graphics for various pages throughout the website. I aimed to communicate the context and purpose of each page with simple yet compelling images.