Magazine Design and Branding Concept

Ashley Tuliau

The Project:

I conceptualized, designed, and printed an outdoor sports magazine for my Magazine Design Technology class over the course of 10 weeks.
I chose to create an outdoor sports magazine targeted toward young women ages 18-30. I thought it would be interesting to portray female sports through a pop culture lens and talk about how social media, current events, and technology have influenced female sports.

Color Palette and Logo

The Cover

For the cover, I chose to feature famous roller skater Oumi Janta because she embodies the young energy and creative spirit of my target audience. As an influencer, model, and athlete, she has inspired a newfound appreciation for jam skating among young people. She has also brought attention to the social and cultural history behind the sport.
I used Adobe Photoshop to enhance the contrast and focus of the image as well as the color balance. I focused on altering and enhancing the colors to match the vintage-inspired color palette of the magazine's branding.

Spread 1:

Masthead and Table of Contents

Final Mockup
Final Mockup
The Process
The Process

Spread 2:

Feature Story

Final Mockup
Final Mockup
The process
The process

Spread 3:

Department pages

Final Mockup
Final Mockup
The Process
The Process
Like this project

Posted Mar 29, 2023

Designed and printed an outdoor sports magazine sample for my Magazine Design Technology class at Cal Poly.

Tradeshow Booth Design for NACS 2022
Tradeshow Booth Design for NACS 2022
Social Media Management for Moonstone Beach Bar & Grill
Social Media Management for Moonstone Beach Bar & Grill
Brand Design for a Freelance Social Media Manager
Brand Design for a Freelance Social Media Manager
Photography & Branding for Mira Laguna Wines
Photography & Branding for Mira Laguna Wines

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc