Magazine Design and Branding Concept

Ashley Tuliau

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Graphic Designer

Adobe Illustrator

Adobe InDesign

The Project:

I conceptualized, designed, and printed an outdoor sports magazine for my Magazine Design Technology class over the course of 10 weeks.
I chose to create an outdoor sports magazine targeted toward young women ages 18-30. I thought it would be interesting to portray female sports through a pop culture lens and talk about how social media, current events, and technology have influenced female sports.

Color Palette and Logo

The Cover

For the cover, I chose to feature famous roller skater Oumi Janta because she embodies the young energy and creative spirit of my target audience. As an influencer, model, and athlete, she has inspired a newfound appreciation for jam skating among young people. She has also brought attention to the social and cultural history behind the sport.
I used Adobe Photoshop to enhance the contrast and focus of the image as well as the color balance. I focused on altering and enhancing the colors to match the vintage-inspired color palette of the magazine's branding.

Spread 1:

Masthead and Table of Contents

Final Mockup
Final Mockup
The Process
The Process

Spread 2:

Feature Story

Final Mockup
Final Mockup
The process
The process

Spread 3:

Department pages

Final Mockup
Final Mockup
The Process
The Process
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Posted Mar 29, 2023

Designed and printed an outdoor sports magazine sample for my Magazine Design Technology class at Cal Poly.

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Graphic Designer

Adobe Illustrator

Adobe InDesign

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