I wanted to conceptualize the user interface of an e-commerce swimwear company that offers fully customizable sizing and semi-customizable styles.

I catered the brand and product to young female professionals who are looking to invest in sustainability and quality. There is a growing opportunity and market for individualized sizing in the e-commerce apparel industry due to it's high concentration of fast fashion brands.

I researched customer feedback and problems with other e-commerce websites and used this information to identify missed opportunities for an optimized shopping experience. I also conducted research on the best visual marketing and branding tactics for my company based on my target demographic.

I used Adobe Photoshop and Illustrator to create original graphics and imagery for my website. I then used Adobe XD to create high fidelity UI/UX prototypes and test my product concept.