Vividaire Collection: Brand Identity
Hazze Dale
VIVIDAIRE COLLECTION
Vividaire specialises in curating premium, unique, and stylish products sourced from Amazon.
Founded with a vision to simplify customers search processes while enhancing their everyday live
Vividaire's Brand Identity
Social Media Design
The brand name
The brand name "vividaire" is a combination of the words "vivid" with the Spanish term "aire," which translates to "air" in English.
In the context of the brand
Vivid symbolizes the products that are carefully selected for their vibrant, distinct, and authentic qualities.
Aire indicates lightness, openness, and accessibility.
Just as air feels light and weightless, the products curated by Vividaire are carefully selected to lighten the burdens of everyday chores while also making it easy to access.
Brand Name
Photo Curation
Typography selection
Main Typeface x Second Typeface x Third Typeface
Photo Curation
Logo concept
The logo is a "star" formed by combining the letters "V" and "A" from the brand's name, Vividaire.
The "star" shape represents the "brightness" synonymous with the word "vivid."
With the combination of these elements,
The identity incorporates the brand name and meaning to reflect the vibrant, distinct, and authentic qualities of the products curated by Vividaire.
Vividaire's Logo
Brand Name
Colour palette
The art direction for Vividaire's official colour palette was influenced by the distinctive 'brown' tone aesthetics prevalent across its social media platforms.
The warm, earthy hue found in these visuals evokes a sense of reliability, warmth, and connection that aligns with Vividaire's mission.
To also enhance the overall aesthetic and provide flexibility in design applications, I incorporated a complementary soft, neutral earth tone.
HEX = #ECE4DA - #825E52 RGB = 236 228 218 - 130 94 82
Image Curation
Social media design
Social Media Design
Print Design
Conclusion
Throughout this project, I engaged in a lot of research that influenced the design decisions for the website.
My role also included directing and designing the visual identity and website for the brand, creating social media visuals, and writing website content that effectively conveys the brand’s message.
This experience has deepened my understanding of design principles and reaffirmed the importance of user-centric approaches for business success.
Moving forward, I will continue to build upon these lessons to create engaging user experiences that strengthen brand identity and boost business growth.
Image Curation
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Posted Aug 10, 2024
Directed and designed the brand’s visual identity, ensuring a cohesive brand presence across all platforms.
