Athena: Web design and Visual identity
Hazze Dale
ATHENA
Athena is a clothing line that aims to inspire the modern woman to embrace her inner goddess (beauty) with confidence and style.
Layout Exploration
Layout Exploration
Logo concept
Drawing inspiration from the name Athena, I created a brand mark that captures the essence of the name Athena,
By fusing the first letter 'A' and the last letter 'A' of the word 'Athena' to symbolise unity and strength.
Athena's Logo Concept
Athena's Clothe Tag Design.
Typography selection
Primary And Secondary Typeface.
Colour pallete
HEX #3C3727 - RGB 60 55 39
HEX #F7F2EA - RGB 247 242 234
Web design
Following the creation of Athena's visual identity, I designed the product page with a sleek layout and navigation,
That highlights Athena's unique clothing line and makes it easy for customers to explore/shop the collection.
Desktop view
Product Page - Slide One
Product Page - Slide Two
Product Page - Slide 3
Mobile view
Product Page - Mobile View
Layout Exploration
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Posted Jul 1, 2024
Designed a unity-symbolising brand mark with a sleek website product page to highlight Athena's products and enhance customers' shopping experience.
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