Athena: Web design and Visual identity

Hazze Dale

Art Director
Visual Designer
Web Designer
Adobe Photoshop
Figma

ATHENA

Athena is a clothing line that aims to inspire the modern woman to embrace her inner goddess (beauty) with confidence and style.
Layout Exploration
Layout Exploration
Layout Exploration
Layout Exploration

Logo concept

Drawing inspiration from the name Athena, I created a brand mark that captures the essence of the name Athena,
By fusing the first letter 'A' and the last letter 'A' of the word 'Athena' to symbolise unity and strength.
Athena's Logo Concept
Athena's Logo Concept
Athena's Clothe Tag Design.
Athena's Clothe Tag Design.

Typography selection

Primary And Secondary Typeface.
Primary And Secondary Typeface.

Colour pallete

HEX #3C3727 - RGB 60  55  39
HEX #3C3727 - RGB 60 55 39
HEX #F7F2EA - RGB 247  242  234
HEX #F7F2EA - RGB 247 242 234

Web design

Following the creation of Athena's visual identity, I designed the product page with a sleek layout and navigation,
That highlights Athena's unique clothing line and makes it easy for customers to explore/shop the collection.

Desktop view

Product Page - Slide One
Product Page - Slide One
Product Page - Slide Two
Product Page - Slide Two
Product Page - Slide 3
Product Page - Slide 3

Mobile view

Product Page - Mobile View
Product Page - Mobile View
Layout Exploration
Layout Exploration
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