Priority Payment • Web Design

Project background

Morrison agency and Wizardly joined forces in redesigning the Priority website. I was apart of the Wizardly design team where we  handled the wireframes & prototypes, while Morrison handled AI, Copy writing & development.

The Problem

Priority had a total of 9 seperate websites that targeted their various users that were either product driven or solutions driven. There was a big disconnect within the brand and company and often left their users confused when navigation through the Priority maze.

Our Approach

I collaborated with a design agency, Wizardly, and we partnered with another agency, Morrison who provided the initial research, user personas, competitor analysis and the website’s information architecture in the form of a content doc. It was on Wizardly and I to take that information and layout the content in a user friendly layout that guided the users throughout the website.

Within the Wizardly team, the creative director set the visual tone of the website and designed the home page, while I lead the UX and creation of the remaining pages.

Final Deliverables

The final deliverables consisted of 35 page web and mobile prototypes that were handed off to the development team at Morrison.

You can view the live website here.

View full case study in the link below!