As Wizardly was growing – building a bigger team, raising their prices, and offering more services – the co-founders realized something. Their brand and website, which had been with them from the start, just couldn't keep up. They had outgrown their old identity, and their online presence wasn't reflecting the amazing company they'd become. THE APPROACH

The brand went from light and playful to dark and grown-up, but it still held onto a touch of playful. It was a transformation spearheaded by Wizardly's Creative Director, and I was lucky enough to collaborate with the co-founders to bring this new brand identity to life on their website.

My focus was on strategically guiding different target audiences towards the most relevant solutions. We launched with a minimum viable product (MVP), and the website continues to evolve alongside the agency's growth.