Keyword Research

Identified client Goal: Before diving into keyword research, I always start with a clear understanding of my objectives. Whether I'm aiming to boost website traffic, enhance brand visibility, or drive sales, having a goal in mind helps me tailor my research effectively. In this case, the client wants to boost website traffic.

Understanding the Audience: Knowing who I am targeting is crucial. I delve into demographics, interests, and the types of queries my client's target audience might use in search engines. This understanding allows me to predict and match the search intent with appropriate keywords.

Utilized Keyword Research Tools: I rely on a variety of tools like Google Keyword Planner, SEMrush, and Ahrefs to gather insights on keyword difficulty, search volume, and competition. These tools are invaluable in identifying both high-volume keywords and long-tail keywords that offer more specific targeting opportunities.

Analyzed Competitors: By examining the keywords client competitors rank for, I can identify gaps in the client's own strategy and uncover new opportunities. This competitive analysis helps me understand the market landscape and adjust my approach for my client to stand out.

Focused on Long-Tail Keywords: While high-volume keywords are attractive, I've found great success in targeting long-tail keywords. These longer, more specific phrases have lower competition and higher conversion rates, making them gold mines for driving targeted traffic.

Conclusion: I send my clients the keyword research that I discover and they pass it to their content writer to write content on each of the keywords. I also drafted different blog titles and meta descriptions that match those keywords.