A/B Testing
OLADAPO ADESUNLORO
SEO Specialist
Search Engine Marketing
Digital Marketing Specialist
Google Analytics
SEMrush
Objective:
To optimize the checkout process and improve the overall conversion rate by 40%.
Define the Key Metrics:
Conversion Rate: The percentage of users who complete the purchase.
Average Order Value (AOV): The average amount spent per transaction.
Checkout Completion Time: The time it takes for a user to complete the checkout process.
Identify Areas for Improvement:
Simplify the checkout form.
Try different CTA verbiage
Offer multiple payment options.
Current Metrics:
Conversion Rate: 10%
Checkout Completion Time: 5 minutes
Target Metrics (40% Improvement):
Conversion Rate: 14%
Checkout Completion Time: 3 minutes
Result :
Improved CTR from landing page to the checkout page and reduced time spent on the page resulting in 40% improvement in conversion overall
