Web optimization

OLADAPO ADESUNLORO

SEO Content Manager
Search Engine Marketing
Digital Marketing Specialist
Google Analytics
Google Search Console
SEMrush
For this project, I worked on optimizing client website. And I perform the following step by step to achieve that which resulted in 40% boost organic traffic.
Speed Optimization: I analyze the current site speed by using different tools and I identified that slow page load times were contributing to a low traffic and high bounce rate. By compressing images, leveraging browser caching, and minimizing CSS and JavaScript, I was able to reduced the average page load time from 5 seconds to under 2 seconds, significantly improving user retention, growth in organic traffic and reduce bounce rate.
Content Strategy: Recognizing the value of content, a fitness blog began producing high-quality, relevant articles, videos, and infographics. By regularly updating content and optimizing it for search engines and user engagement, the site experienced a 70% growth in repeat visitors and improved its search engine rankings.
SEO Enhancements: The next step I perform a comprehensive SEO strategy that included keyword optimization, meta tags, and quality backlink acquisition. By creating content around targeted keywords and ensuring website pages were correctly indexed, this results in increase in organic search traffic.
Technical SEO: I address technical SEO issues like broken links, duplicate content, and site structure. Fixing these issues helped improve the site's crawlability and indexability.
Conclusion: Web optimization is more of a spring and not a marathon, It took about two month before client see result and client was happy with the outcome.
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