Surama Textiles | Rebranding
Vaishnavi Rao
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Posted Aug 1, 2024
A rebranding project with an impactful visual language encompassing 12+ brand touch-points. The brand has a range in visual layouts for brand expansion.
Surama Textiles is a sophisticated business specialising in all kinds of fabric and has evolved over three generations which makes it one of the best in the business.
A brand has several deep ethos but for a visual designer it's getting it short in 4 keywords to encompass and connect the brand to the audience
Brand Story & Keywords
Tagline, Scope and Ethos
Logomark
An humble attempt in Kannada (Regional Language in India) Typography - customised and created from scratch for the brand for the logotype
Logotype - English & Kannada
Posters
Packaging Collateral
Hoardings
Small size packaging
Posters - Zoomed in