Twitchers' 24 | Branding
Vaishnavi Rao
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
A Campaign Branding Project
This project is a passion project to raise awareness about bird species in and around Mumbai, India in collaboration with Rotaract Club by arranging fun activities and events.
The intro act
The project overview, scope & duration
The process of building an identity with a dynamic range
Visual Keywords - Youthful | Awareness | Contemporary | Minimal | Purpose-led
Colour Palette & Typography
Logo Suite with the colour palette
The visual language has been been inspired by Henri Matisse style of illustration while balancing it impactful imagery to build awareness about species while making it modern and expressive.
Hoardings
Brand Collaterals - Cap & Bag
Posters - informational & Visual layouts
Banner
Street Graphics - Layout forming 't' of Twitchers.
