X'cape - Film Experience Centre | Branding
Vaishnavi Rao
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Posted Aug 3, 2024
An experimental project with brand strategy and lively visual language developed authentically through typographic layouts.
X'CAPE - Brand Strategy & Branding
X’cape creates an experience of entering a movie scene. The place aims at providing everything at one place for movie fanatics with them getting to be in action. The project includes a good research and brand strategy to build on an idea.
Dynamic Brand
Brand Story
Story & Core Strategy
Scope of the Project
Mood & Key Attributes
The dynamic logo is customised with each element having a though process aligning with the values of the brand.
Dynamic Logo
The aim for the project was to build a vibrant and lively visual language. The language is maximal with a typographic heavy visual language.
Experimental | Lively | Vibrant | Youthful | Playful | Fun | Interactive
Colour Palette
Ambigram Brand Asset Collateral
Post Cards
Posters
Brand Touchpoints
Banner