Breakfast tube packaging with illustrated SKUs

A demo built for a specific brief. Not client work: the material shown is placeholder content.

I designed a packaging artwork demo for a stand-in date-sweetened breakfast range (oats, granola, muesli). Every file comes as SVG and as CMYK PDF with trim and bleed boxes: an original monoline wordmark and lockup drawn on a 10-unit grid (no font in the wordmark, front or lid files), three SKU illustrations (bird and horse, twin birds, deer and snail) and a 24×10 mm vine border tile whose ends meet seamlessly. Labels are laid out on an 83 mm tube: 260.75 mm circumference plus a 6 mm overlap, 3 mm bleed, a 104.3 mm front panel (40% of the circumference) with net weight in its bottom 30% at 3.6 mm caps, and an information panel to its right with Nutrition Facts, ingredients, allergen statement, claims and a UPC-A with a verified check digit. Lids come in process color and one ink. Colors are 9 locked CMYK builds that body and lid share; web and social mockups come from the print art.