Consultant logo concepts and five-page site

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a logo and website for a fictional leadership consulting practice. Three logo concepts (lever, small tab, feedback loop) are parametric symbols with a wordmark outlined from an open-license serif, shown on light and dark. The selected concept goes through one revision round: three written notes, five parameter changes, each change citing the note it answers, with the symbol's beam going from 2.90 to 3.99 px at 32 px. Final files: EPS with CMYK builds and a one-color EPS, SVG masters, a CMYK PDF, 2000 px transparent PNGs (primary and reversed), a white-background PNG and JPG, a 512 px symbol and a 32 px favicon, all rendered from the same master. The five-page site (Home, Approach, Services, About, Contact) carries the final logo, with one h1 per page, full cross-navigation, no external links and 9 text pairings at or above 4.5:1.