Consultant logo concepts and five-page site

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a logo and website demo for a stand-in leadership consulting practice. Three logo concepts (a lever, a small tab, a feedback loop) share one wordmark outlined from an open-license serif and are shown on light and dark. The lever goes through one revision round: three written notes answered by five changes, each change tied to its note, shown before and after with the symbol at 32 and 64 px; at 32 px the beam goes from 2.90 to 3.99 px. The final set is 14 files, each previewed: EPS in CMYK and one color, SVG, a CMYK PDF, 2000 px transparent PNGs (primary and reversed), a white-background PNG and a JPG, a 512 px symbol and a 32 px favicon, all from one master. The five-page site (Home, Approach, Services, About, Contact) opens with the lever mark drawn large in the hero, and all 9 of its text pairings meet 4.5:1 or better.