Copy-led identity with carton and sachet packaging

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built an identity and packaging demo for a placeholder daily vitamin packet brand sold by monthly subscription. The identity system specifies logo use around a stand-in wordmark, a warm off-white palette in screen and CMYK values, two typefaces at five sizes, a copy voice and a grid whose margin is 8 percent of each face's shorter side. The build checks the brief's direction on its own output: base hue, saturation and lightness, type families and sizes, no imagery on either pack, ink on paper contrast of 12.7 to 1, and every line of pack copy against short-line and no-hype rules. The carton is sized from the sachet: 30 packets at 4.2 mm filled thickness make a 130 × 74 × 103 mm tuck-end carton, one month per carton. The 70 × 100 mm four-side-seal sachet keeps text clear of 6 mm seals. Both are written as 1:1 mm SVG files with bleed, safe area, cut, fold and seal layers and live text, with a Supplement Facts panel ready for the finished formula and a statement of identity that includes the words dietary supplement.