B2B inbound pipeline audit and plan

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built an inbound pipeline and positioning plan for Lanternfold, an invented premium interactive web and automation studio. The audit covers the setup on 16 checks across positioning, proof, conversion, organic reach and measurement, and ranks the 15 gaps by impact over effort. Three candidate positions are scored on five weighted criteria and the winner is written as a positioning statement. Five core lines are rewritten with measured reading grade, you/we balance and jargon hits; 5 of 5 rewrites pass all three checks. Four content pillars produce 20 pieces a month; the plan models the inbound funnel back from 3 signed clients a quarter (6,696 visits needed at assumed rates, 2,255 after four stage fixes), scores and routes six example inquiries, and assigns every gap to a week of a 30-day plan. Every figure is computed from the records shown and checked for consistency.