Brand identity, six-page site and collateral, financial firm

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a brand identity and six-page website demo for a placeholder multi-entity financial firm. One wordmark and two monogram starting concepts are refined into a tracked roman-capital wordmark and a high-contrast V monogram with a brass keystone, delivered as SVG, CMYK EPS and PDF, with standalone, app-icon and combined-lockup treatments. The navy-based palette has 11 colors with hex, RGB and CMYK values, paired with a serif display face and a sans body face, and a one-page usage guide. The site has four live pages and two built but hidden (noindex, left out of navigation and the sitemap, one flag to activate), responsive at 390, 820 and 1440 px, with 12 text pairings at 5.3:1 or better. Collateral: a two-sided business card with bleed, a Letter letterhead, an email signature and LinkedIn avatar and cover images. All copy and profiles are sample text.