Google Ads audit and rebuild for a sneaker brand

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a Google Ads audit and rebuild for a placeholder feminine fashion sneaker brand, from a sample 90-day export of four past campaigns. The audit counts 8 findings, among them $664.28 spent on 12 search terms that cannot buy (9.0% of Search spend), brand searches returning 19.54x against 1.67x for non-brand, and add to cart counted as a primary conversion. Three strategies are scored by how many findings each resolves; the restructure resolves all 8. The new setup has 4 campaigns, 5 ad groups, 11 shared negatives and responsive search ads inside Google's 30 and 90 character limits, checked against written brand rules (15 issues in the sample export's ads, 0 in the new ones), plus a plan for 3 consultation sessions and an ongoing playbook.