Course site rebrand, membership and directory sync

A demo built for a specific brief. Not client work: the material shown is sample data, so what is on display is the mechanism.

I built a sample rebrand, membership and directory plan for a placeholder leadership coaching company moving from "Brightside Coaching" to "Tidewell Leadership". A before and after of the home page shows five measured changes: the menu goes from 10 items to 5, body text contrast rises from 2.52:1 to 10.33:1, three competing buttons become one, and buttons grow from 30 px to 52 px tall for phones. The rebuilt home page is laid out in editable theme sections. The membership has 3 levels granting 5 products (38 lessons), with a working member dashboard where locked lessons show the upgrade step. A plan for connecting the membership to a coach directory maps 12 fields, compares three connection options, and runs 9 sync scenarios on sample members, all passing. All names, prices and members are sample content.