SEO Blog Writing for Thought Leadership

Entrapeer is a SaaS corporate innovation platform. The startup approached me in the summer of 2021 to write the copy for their website. They were so thrilled with the results that they contracted me to become their in-house copywriter & content strategist. Today, I am their official Head of Marketing.

Part of my role entails mapping out our content strategy for the year and drafting compelling blogs (as well as emails, social media, etc.) that position entrapeer as a thought leader in corporate innovation.

See the blog here.

The Challenge ⇩

• Corporate innovation is a highly competitive space. We had to find a way to distinguish entrapeer and rise to the first page of Google.
• Entrapeer didn't have an established brand voice. We wanted to create a brand that is witty, relatable, and whip-smart (unlike many of the sterile innovation insights companies out there...)
• I was effectively a 1 woman marketing team! I had to figure out how to repurpose and maximize the impact of all our content.

The Solution ⇩

• I built a custom editorial calendar to track all content, every month.
• I established a monthly content "theme" that we built all blogs, social, emails around so we could repurpose and produce content as efficiently and effectively as possible.
• I started writing 2 optimized blogs per month, and hired a team of copywriters to assist with additional content.

The Results ⇩