Introduction

Client: Kill Crew

Year: 2023

Category: Client project

Kill Crew is an american clothing brand founded in 2019.

Client pitch

The client wanted to release a canvas-style shoe with graphics and details inspired by fire. I was tasked with designing the graphics, adding additional detail, such as the laces and outsole, and finally making a 3D model and 3D renderings of the shoe.

Development

The project was completed in close collaboration with the client, ensuring their vision was brought to life. I started the process by exploring different variations of the fire graphic and placements of the logo.

This was first done with sketches, but as we decided upon a layout, we moved on to 3D to get a better picture of what it would look like in real life. With the 3D model we quickly tested different colorways, thicknesses, and details such as the laces.