Kloud City
Owen Grosvenor
Kloud City
The aims of Kloud City is to become the central hub for K-Pop within Europe. At Kloud City, the goal is to make K-Pop exciting for everyone in our community. Kloud City is more than what is sold in the store. It also brings fans together.
01
Problem Statement
Current K-pop stores suffer from expensive and slow shipping, inadequate customer service and aftersales support, and a lack of effective branding and promotion. They also offer few exclusive items, particularly for European customers.
02
Solution
Our solution offers low-cost, high-speed shipping, exclusive products, and strong branding, creating a specialist K-pop store. By providing excellent customer service and producing original content, we enhance the overall customer experience and meet the needs of European fans.
03
Imagery
The imagery used for Kloud City's branding, featuring mascots styled as a K-pop group, helps solidify its position as the hub for K-pop fans by creating a relatable and engaging visual identity. The vibrant colours and dynamic designs resonate with the aesthetic preferences of K-pop enthusiasts, fostering a sense of community and excitement. This targeted branding approach not only appeals to the fanbase's visual tastes but also reinforces Kloud City's commitment to providing a dedicated and authentic K-pop experience.
04
Result
The compelling visual identity not only attracts and engages the target audience but also reinforces the brand's expertise and commitment to celebrating K-pop, thereby establishing Kloud City as the go-to destination for fans.
Like this project
Posted Mar 5, 2025
Kloud City received a bold, vibrant identity, enhancing brand recognition and fan engagement. Playful mascots and sleek visuals made the platform more inviting.
