Memorabilia Framers Online Webstore

Client

Memorabilia Framers: Expanding their online presence in the memorabilia market.

Challenge

Their previous eCommerce solution looked outdated, lacked clear structure, and didn’t match the premium nature of the brand. Navigation was clunky, the mobile experience was frustrating, and the shop didn’t feel curated or trustworthy.

Solution

We overhauled the store from the ground up with a focus on experience and conversion:

• Design System: Introduced a refined UI palette and scalable design framework with clean grids, neutral tones, and bold product photography.

• UX Improvements: Streamlined navigation and filtering to guide users through a high-end shopping experience. Mobile-first design ensures smooth checkout on any device.

• Content Architecture: Reorganised categories and added context to product pages, framing materials, artist info, provenance, building trust and value.

Impact

The store now functions as a true digital storefront for collectors. Bounce rate dropped by over 40%, and average time on product pages nearly doubled. Customer feedback specifically praised how “premium” and “professional” the site now feels.