EVRY ® by Eva Kalashnikova

EVRY ®

Eva Kalashnikova

Brand Designer

Packaging Designer

Creative Director

Adobe Illustrator

Adobe Photoshop

Project description

Introducing EVRY®, a dynamic brand revolutionizing women's hygiene essentials! 🌈✨ Designed for the modern trendsetting woman, EVRY® radiates with vibrant color combinations strategically crafted to captivate attention both on store shelves and across social media platforms.

Designed for the modern trendsetting woman, EVRY radiates with vibrant color combinations

Brand philosophy

The brand name, EVRY®, succinctly embodies its essence — these are the hygiene products women use every day. Our slogan - "EVRY day, EVRY woman, EVERY size, EVERY occasion,"- is more than a tagline; it's a commitment to inclusivity, diversity, and celebration of the diverse experiences of every woman.

"EVRY day": This encapsulates the brand's core mission—to provide essential hygiene products that seamlessly integrate into every woman's daily routine.

"EVRY woman": Our products are designed with every woman in mind, irrespective of age, background, or lifestyle. EVRY recognizes and celebrates the uniqueness of each woman, acknowledging the various roles she plays in her journey.

"EVERY size": Embracing the diversity of women's bodies is at the forefront of EVRY. Our products cater to every size, ensuring comfort and reliability for all.

"EVERY occasion": Whether it's a day at work, a workout, or a special event, EVRY provides the perfect hygiene solution for every occasion, supporting women in every aspect of their lives.

In essence, our slogan is a testament to the belief that women deserve access to hygiene products that adapt to their unique needs—a brand that is there for them every day, in every way.

Packaging design

Navigating the challenge of product differentiation, I crafted a packaging design that is not only visually striking but also tailored for each product. Vibrant colors become the brand's language, ensuring recognition while offering a unique identity for liners and tampons.

Conceptualization: The journey begins with a deep understanding of EVRY's brand identity. We translate its essence—vibrancy, energy, and modernity—into a visual language. This stage involves brainstorming, mood boards, and conceptual sketches to define the overarching theme.

In-depth Research: Understanding the market, target audience, and competitors is crucial. We delve into trends, preferences, and innovative packaging solutions within the hygiene industry to ensure EVRY stands out while remaining relevant.

Color Psychology: Given EVRY's emphasis on vibrant color combinations, we carefully select hues that resonate with the brand's personality and evoke positive emotions. Each product's packaging features a unique color palette, allowing for easy differentiation while maintaining overall brand coherence.

Structural Design: The packaging structure is as important as its visual elements. We consider functionality, ease of use, and environmental sustainability. Each package is designed to be user-friendly, ensuring a seamless and delightful experience for every consumer.

User Testing: Before finalizing the design, we conduct user testing to gather feedback on the packaging's functionality, visual appeal, and overall user experience. This iterative process ensures that the final design aligns with the needs and preferences of our target audience.

Production Collaboration: Collaborating with production teams is crucial to ensure the design's feasibility and cost-effectiveness in the manufacturing process. Attention to material selection, printing techniques, and sustainability measures is paramount.

Launch and Marketing Integration: As the packaging design nears completion, we seamlessly integrate it into EVRY's broader marketing strategy. This involves coordinating launch campaigns, social media visuals, and any additional promotional materials to create a cohesive and impactful brand presence.

The packaging design for EVRY is not just about aesthetics; it's a strategic blend of creativity, functionality, and market awareness, ensuring that every product stands out on the shelf and resonates with the modern, trendsetting women we aim to empower.

The journey of creating EVRY's brand and packaging design has been a meticulous exploration of vibrancy, inclusivity, and modernity. From conceptualization to the intricacies of color psychology and structural design, each step reflects a commitment to empowering every woman, every day.

With EVRY, we've not just designed hygiene products; we've crafted an experience, a celebration of diversity, and a bold statement in the world of women's essentials. Join us in redefining the narrative around women's hygiene with products that celebrate the vibrancy of every woman's daily life. 🚀💖 #EVRYWoman

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Posted Jan 15, 2024

EVRY's dynamic brand and packaging design redefines women's essentials. Bold, inclusive, and modern—celebrating every woman, every day. 🚀💄 #EmpowerEVRY

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