🌸 Psychiatry Society
Eva Kalashnikova
Brand Designer
Graphic Designer
Creative Director
Adobe Illustrator
Adobe Photoshop
Project description
I'm glad to present the vibrant brand identity crafted for the Psychiatry Society at St Andrews University!
Psychiatry Society - is a friendly bunch of students passionate about psychiatry and promoting mental health. Our Psychiatry Society thrives on creating engaging events that uplift and educate. From insightful workshops to stigma-breaking seminars, we're on a mission to foster a community where mental health is a priority. Our carefully curated events aim to inspire conversations, provide resources, and promote self-care practices.
Blooming Mind concept
Brand Identity
As the architect behind the brand, I introduced a logo that goes beyond aesthetics—it's a symbol. A brain entwined with delicate flowers, reminding students that nurturing their mental health is like tending to a garden. Through thoughtful design, we aim to cultivate a community where minds flourish.
The logo itself, a brain adorned with blooming flowers, embodies the core philosophy: caring for your mental health allows your mind to flourish.
Merchandise products
The chosen color palette speaks volumes—calming hues of serene green and gentle yellow weave through our brand, creating an atmosphere of tranquility. Delicate touches of this soft palette bring warmth and approachability. These carefully selected colors are not just aesthetic choices; they're a reflection of our commitment to providing a safe and comforting space for students navigating mental health journeys.
These carefully selected colors are not just aesthetic choices; they're a reflection of our commitment to providing a safe and comforting space for students navigating mental health journeys.
In terms of design, we embraced a modern and minimalistic approach. Clean lines and uncluttered visuals not only communicate simplicity but also evoke a sense of clarity—a visual metaphor for mental well-being. The minimalist design ensures that our message remains accessible, resonating effortlessly with our primary audience, the students.
Clean lines and uncluttered visuals evoke a sense of clarity — a visual metaphor for mental well-being.
Our brand identity is more than just visuals; it's a testament to our dedication to creating an inviting and inclusive environment. Join us in embracing a design that reflects the beauty of mental health care and resonates with the hearts and minds of our diverse community.🌸💙 #DesignWithPurpose #MentalHealthDesign"
