🌸 Psychiatry Society by Eva Kalashnikova

🌸 Psychiatry Society

Eva Kalashnikova

Brand Designer

Graphic Designer

Creative Director

Adobe Illustrator

Adobe Photoshop

Project description

I'm glad to present the vibrant brand identity crafted for the Psychiatry Society at St Andrews University!

Psychiatry Society - is a friendly bunch of students passionate about psychiatry and promoting mental health. Our Psychiatry Society thrives on creating engaging events that uplift and educate. From insightful workshops to stigma-breaking seminars, we're on a mission to foster a community where mental health is a priority. Our carefully curated events aim to inspire conversations, provide resources, and promote self-care practices.

Blooming Mind concept

Brand Identity

As the architect behind the brand, I introduced a logo that goes beyond aesthetics—it's a symbol. A brain entwined with delicate flowers, reminding students that nurturing their mental health is like tending to a garden. Through thoughtful design, we aim to cultivate a community where minds flourish.

The logo itself, a brain adorned with blooming flowers, embodies the core philosophy: caring for your mental health allows your mind to flourish.

Merchandise products

The chosen color palette speaks volumes—calming hues of serene green and gentle yellow weave through our brand, creating an atmosphere of tranquility. Delicate touches of this soft palette bring warmth and approachability. These carefully selected colors are not just aesthetic choices; they're a reflection of our commitment to providing a safe and comforting space for students navigating mental health journeys.

These carefully selected colors are not just aesthetic choices; they're a reflection of our commitment to providing a safe and comforting space for students navigating mental health journeys.

In terms of design, we embraced a modern and minimalistic approach. Clean lines and uncluttered visuals not only communicate simplicity but also evoke a sense of clarity—a visual metaphor for mental well-being. The minimalist design ensures that our message remains accessible, resonating effortlessly with our primary audience, the students.

Clean lines and uncluttered visuals evoke a sense of clarity — a visual metaphor for mental well-being.

Our brand identity is more than just visuals; it's a testament to our dedication to creating an inviting and inclusive environment. Join us in embracing a design that reflects the beauty of mental health care and resonates with the hearts and minds of our diverse community.🌸💙 #DesignWithPurpose #MentalHealthDesign"

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Posted Nov 30, 2023

Transformative brand identity for St Andrews Psychiatry Society—minimalist design, calming palette, and a logo symbolizing the journey to mental well-being.

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