Overview 🔎

I started to invest in overseas real estate in 2014. Along the way, there are a lot of pain points included:

Untransparent information since the buyer-side agent could not provide instant info.

Legal and Regulatory Complexity

Property Management and Maintenance

Exit Strategy and Liquidity

In the current process of investing in overseas property, obtaining the information mentioned above relies on buyer-side agents who may not be local to the property location. This can present challenges in terms of accessing instant and up-to-date information due to their limited local presence.

Problem & Solution 🤝

How Might We Provide A Comfortable Journey For Buyers To Invest In Properties Overseas?

Final Version

Market Entry - Why China?

Chinese culture places a significant emphasis on real estate as a symbol of wealth and prosperity. Unlike Western cultures, where wealth accumulation can be diversified across various assets, Chinese individuals perceive real estate ownership as the primary means of building financial stability.

Statistics show that urban Chinese families allocate a significantly higher portion of their net worth to real estate compared to their American counterparts

Chinese families allocate 77.7% of their wealth to real estate, while American families allocate only 34.6%

Customer Journey

Pain Points

Trust issues with buyer-side agents: Buyers often establish trust with buyer-side agents during the purchasing phase, but these agents may have little incentive to address issues once the purchase is complete, leading to a lack of support and assistance post-purchase.

Risks associated with developers: Buyers may not be adequately informed by buyer-side agents about high-risk developers, leaving them vulnerable to potential problems during the construction phase with limited recourse for resolution.

The complexity of the purchasing process: Challenges with legal documents and foreign bank accounts.

Limited information sources after settlement: Buyers often struggle to find reliable local connections to assist with future property remodeling or selling, leading to a lack of accessible and trustworthy information and resources.

Pitch Deck

As the co-founder of our venture, my role extended beyond market positioning and competitor analysis. I took on the task of crafting a compelling narrative through a pitch deck to secure our initial funding round of $300,000 USD. With every slide carefully designed, I wove together our vision, market insights, and growth potential into a captivating story that resonated with investors. The pitch deck became more than just a presentation—it became a testament to our passion and the potential of our venture.

User Flow

Technical Constraint

WeChat Auto Log-in issue

Limited budget, time, and resources

The engineering team in Silicon Valley

SOLUTION

Find a 3rd party IT builder in China to complete the last mile

PROS

Launch on time

CONS

3 ways of communication of 2 engineering teams to collaborate across countries

Operation team in China

SOLUTION

Create a new mini-app running under WeChat

PROS

Users do not need to download app

CONS

Postpone the launch date for 1-2 months

Launch in the midst of the pandemic of 2020

Recognize Bias Accessibility P.O.U.R ( perceivable, operable, understandable, and robust)

Limit the guidance that gives to users

Landing page to a game-like survey then connect to designated for the city that users are interested in.