Melto - Ice Cream Brand Identity & Packaging

About Melto Melto is a feel-good ice cream brand built around joy, flavour, and everyday indulgence. The brand is designed to feel bright, upbeat, and instantly recognisable on shelf.

It celebrates simple pleasures and bold taste moments.

The Challenge The goal for Melto was to create a fun, energetic identity that stands out in a crowded freezer aisle while still feeling clean and modern.

The challenge was to: • Build a bold visual identity that feels playful but premium • Use colour and flavour cues to make each variant instantly recognisable • Create a system that works across tubs, lids, and retail displays

The Solution The Melto identity is built around strong, rounded typography and a high-contrast colour palette inspired by classic ice cream flavours.

Each flavour uses a vibrant colour pairing, supported by simple product imagery and clean layout to keep the design modern and easy to scan.

The wordmark is bold and friendly, creating instant brand recall across all touchpoints.

Packaging and Brand Experience The brand extends across tubs, lids, and retail mockups with a consistent system of colour blocks, flavour visuals, and clear typography.

From stacked tubs to in-store displays, every element reinforces Melto’s playful, confident tone while remaining highly legible and shelf-ready.

Final Thoughts Melto transforms a simple ice cream product into a bold, feel-good brand experience that is playful, vibrant, and confidently modern.