Sarah approached me to help her build a raw, bold & inclusive brand for her social media management agency.

It was important for her to stay away from the corporate brand bubble that agencies in Montreal often fall in. Colors’s focal point is authenticity, helping it’s clients to express their true selves online, flaws and all.

We wanted the brand to represent diversity, creativity & equity, so we created a central icon with a vast gradient hue reused across all versions of the logo as a strong reminder of the brand values.

Colors needed a strong web presence as it’s entire business model is on socials.
We carefully crafted the website from the brand’s assets, typography and color palette. It is filled with fun messaging, social proof and information about the offered services.

Our biggest challenge was keeping an industry standard look while also breaking the mold and being unique & bold.

In conclusion, utilizing clean aesthetics, hand-drawn lines, stickers and other components, we created a brand that packs a punch. Colors’s identity is in your face, it’s flashy, bright & it sends a strong message: Be yourself!