⚜️ Branding and Web Design from ZERO - WeSolveForYou
Ajay Pawriya
Coming up with a Brand guide and website design for the company. The goal was to revamp the existing website to attract new potential customers/clients.
Overview
The business wanted to revamp their existing branding and website since they were launching a new tool as SASS. So, a complete overhaul of the brand was needed.
Team
Me, Ajay Pawriya - Freelance basis UX and Brand designer
Timeline
1 month
Deliverables
- Brand Guide
- Website Design
🔭Research
During the research phase, I conducted some competitor analysis and Brand analysis to give me a starting point for Brand guidelines. I looked for various competitors websites, their offline presence. Pinterest came in handy to create a Starter moodboard.
Since the business was based on a SASS model, it has to look unique and up-to-date. I talked with stakeholders regularly to understand how they wanted their brand to be. What values did they want their brand to show.
After multiple talks, We came up these keywords: Unique, Professional, Secure, Reliable. Based on this information and keywords, I came up with 2 variants of Brand guide.
Brand Guide - 1
Brand Guide -2
On presenting these 2 Variants to the client, we came to the decision to go ahead with the 2nd version, as it had more contrast and easy to tell apart.
Full Brand Guide for Variant 2
🎨Design
Once the Brand guide was finalised, it was now time to move to Website design from scratch.
Homepage v1
Homepage v2
Homepage Full Design
Case Studies page design
Conclusion
And that's about this project. Over the span of 30 days, it was awesome working on this project. The finalized version of the designs went live in the website. You can check out the live website design using the below link.
2021
