Coming up with a Brand guide and website design for the company. The goal was to revamp the existing website to attract new potential customers/clients.

The business wanted to revamp their existing branding and website since they were launching a new tool as SASS. So, a complete overhaul of the brand was needed.

Team

Me, Ajay Pawriya - Freelance basis UX and Brand designer

Timeline

1 month

Deliverables

Brand Guide

Website Design

During the research phase, I conducted some competitor analysis and Brand analysis to give me a starting point for Brand guidelines. I looked for various competitors websites, their offline presence. Pinterest came in handy to create a Starter moodboard.

Since the business was based on a SASS model, it has to look unique and up-to-date. I talked with stakeholders regularly to understand how they wanted their brand to be. What values did they want their brand to show.

After multiple talks, We came up these keywords: Unique, Professional, Secure, Reliable. Based on this information and keywords, I came up with 2 variants of Brand guide.

On presenting these 2 Variants to the client, we came to the decision to go ahead with the 2nd version, as it had more contrast and easy to tell apart.

Once the Brand guide was finalised, it was now time to move to Website design from scratch.

Homepage v1

Homepage v2

And that's about this project. Over the span of 30 days, it was awesome working on this project. The finalized version of the designs went live in the website. You can check out the live website design using the below link.