Built with Webflow
Mihailove — Webflow, GSAP, Swiper & WebGL jewellery site
Mykyta Kashcheiev
A Zurich jewellery studio where every piece is bespoke and every commission is a collaboration. The site had to feel handled rather than browsed.
Webflow development · Motion · WebGL — Luxury goods · Switzerland · 2025 · mihailove.com
Brief — A Zurich jewellery studio, with Awwwards as the reference.
Mihailove makes bespoke pieces, each one worked out with the client. The references they sent were all award winners, so the site had to hold up beside them.
Barba.js turns the whole thing into a single-page app, so moving between pages is a transition rather than a reload. Snap-scroll navigation, animated text reveals and fades, all on GSAP.
The Impressions slider runs Swiper and three.js together. A WebGL shader slider on desktop; on mobile the same gallery becomes a smooth scroll that handles every image orientation.
Outcome — Live since launch, still above 95 on Lighthouse.
Swiper was pushed further for masked transitions and image reveals, tested to stay fluid on slow devices rather than only on fast ones.
Webflow CMS holds the texts, images and crafts, so the studio changes its own content without opening the code. The build stays light enough that the motion never costs the score.
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Posted Aug 3, 2026
A Zurich jewellery studio where every piece is bespoke. The site had to feel handled rather than browsed. Live since launch, still 95+ on Lighthouse.
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