The project was successfully completed, and the client was very pleased with the results. The store was launched to the US market, and the website texts were optimized for SEO and readability. The user journey was also developed to convince users of the Hoto Tools product world. The website also included upselling, affiliate, CRM system, and other features that increased sales and simplified the operation of the site. The project was delivered on time and within budget, and the client was very satisfied with the quality of the work. This project showcases my ability to deliver high-quality work on time and within budget, and my expertise in Shopify store development and website optimization.