Brand Identity and Multi-Channel Marketing for a Music Festival

Bear Shadow is a creative, immersive festival experience blending music, art, and community vibes.

Brand Identity Refresh & Strategy — I redefined the festival’s visual and verbal identity: logo, palette, typography, tone — shaping a look and feel that reflects energy, creativity, and festival spirit.

Visual System & Creative Assets — I developed a full brand kit including icons, graphics, and social design templates to ensure consistency across platforms and promotional materials.

Social & Digital Marketing Campaigns — I built and executed a multi-channel marketing plan covering social media platforms, email promos, and digital ads to build buzz and reach.

Content Creation & Storytelling — I produced engaging posts, visuals, and copy that captured the festival’s vibe (behind-the-scenes teasers, artist features, community spotlights, ticket-drop announcements) designed to excite and draw in the audience.

Community Engagement & Growth Strategy — I cultivated the festival’s audience by managing social interactions, encouraging user-generated content, and fostering a sense of connection and anticipation among followers.

Launch & Promotion Execution — I coordinated campaign rollouts for ticket releases, event updates, and announcements to maximize reach, engagement, and early attendance interest.

The festival gained a strong, memorable identity that aligned with its spirit and made it stand out in a crowded market.

Audience awareness and excitement increased — growing followers and engagement, and building pre-launch buzz.

Marketing materials became cohesive and on-brand across all channels — from social to email to digital ads.

The festival’s narrative — music, art, community — was communicated clearly through every touchpoint, converting interest into real support and tickets.

This wasn’t just “pretty festival branding.” It was about capturing the raw energy of music, the soul of community, and the anticipation of experience, and pouring that into everything: identity, messaging, marketing, and engagement. I helped build more than a brand: I helped build a movement, a story, a feeling people want to belong to.